Digital marketing has undoubtedly opened new possibilities phone number list to publicize our brand and our products and services. However, it is important that you know that customers will not arrive by magic and you have to establish a clear strategy, in which all the phone number list elements phone number list of your advertising are attractive enough to invite users to approach your company. A good text or copy, as well as a supporting graphic element —such as a photo or video— are always phone number list of great help, but an important element must also be taken into account: the CTA or Call-to-action, a practice that has It has been present since the phone number list beginning of digital marketing, but perhaps some have not given it the importance it deserves. CTA: more than just a button In the world phone number list of the internet, the Call-to-Action, or CTA is defined as a practice in which the phone number list user is encouraged to take an immediate action within a website. These are in the form of a button, which when clicked, will perform a meta action requested by the user. At the beginning phone number list of the article we commented that CTAs have been around for a long time, dating back to the phone number list first websites for commerce. Experts even indicate that this practice takes up many components of various analogous methods, such as billboards or television commercials, in order to attract the attention of customers. Some elements that CTAs use and have their origin in traditional advertising are: Design that catches the phone number list eye (and even the ear). Generation of a sense phone number list of urgency to carry out the target action. Use of concise and imperative words. Ensure the conversation between the client and the seller. Prominent location that allows you to stand out. When we add a friend to Facebook by clicking “Add as friend”, when we play a YouTube video, or when we delete a file from Dropbox or Google Drive by selecting delete, we are using CTA. However, in the world phone number list of digital marketing it can make a difference when promoting our product or service. We are not exaggerating when we say that a CTA can be essential when it comes phone number list to obtaining new clients or closing a sale. In digital marketing, a CTA can be used for various purposes within our website. In fact, if you are a good observer, you will realize that almost all websites have various CTAs so that users can take specific actions within the phone number list websites.