Aug 01, 2022
In Education Forum
You’re probably going to run into content that is too brand-focused, too product-focused, or even too keyword-focused. People will want to rank for terms with pages they control that don’t align with search intent. A good example is someone wanting their product page to rank for an informational term. There are times you may want to optimize and even create content for branded terms, but this shouldn’t be your usual strategy. Nor should you “sprinkle some keywords” into brand-or-product-focused pages to try to rank for informational terms. These pages may be full of marketing or sales jargon and not have the content you need to rank. Your best strategy will be to create the content you know is required. That means having a content strategy in place to create new pages that align with search intent. In other cases, what you may want to do is update existing unbranded content that’s already working well. You’ll want to make sure the content aligns with what people are searching for and what other top pages are talking about. Make the content better by finding the expert on the subject at your company and getting their insights; the type of insights other content may not cover. One common way to prioritize content is to check for low-hanging opportunities, like pages ranking in positions 6-10 or 11-20 for their main keyword. You might be able to quickly improve these pages’ content to rank higher and get more traffic. Use Google Search Console or the Organic Keywords report in Site Explorer to find pages that fit the bill. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Creating content When creating content, find a process that works best for your company and content creators. I like to talk to the experts or interview them to get their insights. I’ll also look at what people search around a topic and what other pages cover. You likely have a team of people who create the content, and you may be able to empower them to do this process themselves. Alternatively, you can provide them with a simple to digest outline or content brief that covers what you expect to see in the article. If your employees want to write content, you need to find a way to empower them to do so. These are your experts, and while the content they create may require some editing, the insights from these employees are valuable and may not be anywhere else. If your experts don’t have the time to write content, another option is to interview them. Most people are usually happy to give quick insights verbally, which you can then use in your content.