Jul 31, 2022
In Education Forum
Stand Out With LinkedIn LinkedIn is all about storytelling. A properly optimized LinkedIn profile will tell a story and should take readers beyond the headline so they can clearly see the people behind the headline. This is your moment to stand out! Use a background image for the cover. Don't live the LinkedIn default life. Customize your background image to give me information about you and don't forget to use this visual space for your branding. (i.e. reference your company's visual identity/logo, highlight your credentials, personality and achievements, attractive tagline with CTA calls to action such as contact and reach out). Utilize a tagline (brand statement) to clearly state your UVP's unique value proposition; consider competence, confidence and charisma! And, use all 2000 characters in the story. Unlike your resume, LinkedIn is about building relationships, so talk to Latest Mailing Database your audience like you would face to face. Write in a first-person perspective and consider telling your real-life career story. Make it striking yet professional. Expose the people inside! This is the online version only! Shelly Elsliger Shelly Elsliger is an engaging LinkedIn trainer and president of Linked-Express. She mentors executives, diverse leaders, aspiring female leaders, business students and job seekers, and corporate teams. Inspire them to maximize their professional brand potential and social impact on LinkedIn. Visit Link Express copy Link true true Be real. Don't jump in the bushes. Provide upfront value to their customers by informing them or inspiring them around topics relevant to their lives. Once you network with them, they are less likely to forget your brand. It can be used in the future to make them loyal customers. Manu Goswami Manu (Swish) Goswami is a 21-year-old serial entrepreneur, three-time TEDx speaker, UN Youth Ambassador and social media personality. He runs Trufan, a web platform that helps brands and influencers identify and reward their top followers.