The tone you take, the imagery you add, the music that plays, and the platform you deliver it on. And, whichever platform you choose, you have to put your ego aside and understand that you’re just one of many fighting for clicks, laughs, and engagement. channable-in-page-campaign-social-commerce-2022 It’s not a case of generating a whole stack of content and chucking it about hoping that something will stick, you need to curate GREAT content in order to achieve awareness. And awareness is the first step to generating more clicks, saves, and paying customers.
Build It and They Will Come – Or Not! A thoroughly overused saying and one that really gets my goat because how will people know what you’ve built bulk sms service and where to find it if you don’t shout about it! This is where awareness comes in, and the importance of building a consistent brand that can increase revenue by up to 23%. If you’re starting out on a brand awareness campaign then make sure you do a lot of the basics before you even begin generating content. Map out exactly what you aim to achieve, who you want to target and how you’ll reach them.
It’s also handy to consider what you deem successful…do you want more likes or followers? Do you want more people to click through to your website? Do you want more people to sign up for your mailing list? Once you’ve worked this all out then it’s time to put the pedal to the metal and crack on with some clickable content. The 3 Second Rule From awareness to attention, and this takes us back to those magical 3 seconds! Given how much information we digest