which is also a cost. The shared travel method adopted by Didi and Uber allows users to pay no search cost for the above-mentioned information, but only need to pay attention to the travel itself. Secondly, from the perspective of transaction frequency, urban taxis are undoubtedly a high-frequency travel demand, especially in the peak
period of car use in big cities, taxis are often in short supply, and shared travel brings a large number of idle private cars to the market, meeting the consumption frequency. demand. In the third quarter of 2019, Uber processed 1.77 billion online orders, a testament to the size of the market. But what is interesting is that, unlike Uber, why are companies such as Car2go, which specializes in car sharing, so unsustainable? This is because companies such as Car2go sms marketing service still operate their own car rental business, but the car rental process has been changed from manual operation in the past to online self-service operation by users using an App. This model does not significantly reduce transaction fees compared to Uber. To use the app, users first need to upload a driver's license, and after
approval, they can use the app to rent a car. Although such car rental companies can have more outlets than manual car rental companies, they are still limited to fixed locations and cannot be accessed anytime, anywhere. In addition, due to the small number of staff, the condition of the car for rent cannot be well guaranteed.