The intention becomes leading Phone Number Database Intent-driven marketing is an addition; extra data, on the data-driven ecosystem. There are of course already companies that work in this way, but before it becomes ' mainstream ', we are a few Phone Number Database years further. Intent-driven marketing enables companies to gain better insights into the needs and wishes, but especially into the intentions of the consumer. A company Phone Number Database that can map this out has the opportunity to deliver real added value to the consumer.
Three points within the purchase Phone Number Database decision process Intent-driven data is real-time information about the activities and behavior of your (potential) customers. This provides dynamic and powerful signals Phone Number Database around preferences, information needs, the intention to take action and ultimately the intention to make a purchase. And it is precisely in that (purchase) decision process that the consumer expects three things that a company must meet: the intention (which company can meet my needs?), the context (in my current situation) and the speed.
It is important here that the Phone Number Database intention, context and speed can take different forms. Below are a few more examples. 1. Intent As a consumer you can have the intention to buy something, but you can also only Phone Number Database have the intention to gain information. 2. Context The context can also take different forms. For example, the consumer can already stand in a certain store, or simply walk down a street. 3. Speed Different forms of speed can be: delivery time, the loading time of a website or the reservation.