In 2013, the sales of tea e-commerce in my country was close to 8.5 billion, and the total output value of tea in that year exceeded 100 billion; in 2014, the sales Fax Lists of tea e-commerce in my country just exceeded 10 billion. In other words, the scale of tea e-commerce transactions only accounts for about 10% of the total output value of tea. Among them, integrated e-commerce Fax Lists platforms such as Tmall and Dangdang accounted for 90% of the total transaction scale
And vertical e-commerce only accounted for 10%. So, as tea as a commodity, why is its e-commerce transaction still not prosperous? Liu Kuang believes Fax Lists that it is mainly caused by the following reasons. 1. The first reason for this is probably the consumer group of tea. At present, the age of domestic tea consumers is generally above 35, especially Fax Lists for some middle and high-end teas. Among these people, there are few frequent online shoppers. As for the young group under the age of 35.
As the mainstream consumer group of domestic e-commerce, they themselves do not have a high demand for tea, and they have not Fax Lists developed the habit of drinking tea. Most of them buy tea online because they are giving gifts. in the case of. This has Fax Lists led to a phenomenon: those who buy tea do not shop online, and those who do not buy tea often shop online. 2. At present, the quality of tea in the entire domestic e-commerce platform is uneven, and there are even many fakes.