By analyzing all the phrases that are used by potential customers you are able to get to know them and then build the right website for them. If you deal with services the presence of key phrases directly related to these services is about of the traffic you can get. Whats more it will be the most expensive traffic and at the same time it will be characterized by a lower rate of inquiries or phone calls sent. Suppose you are an interior designer. Its obvious that you want to be visible on Google for phrases like interior designer. The problem is that there are hundreds even thousands of designers like you.
This makes it difficult and costly to appear relatively high. But what if we reverse the situation a bit? Instead of focusing on what you offer start with information that is searched for in Latest Mailing Database the context of your service. Do you know how many ways potential clients can look for an interior designer? Look how to design a Ushaped kitchen how to design a small bedroom what wallpaper for dark furniture what furniture for light parquet modern style living room design There can be hundreds thousands even tens of thousands of such phrases. Each such phrase entered into Google is a potential need.
In this case its a need for inspiration but all you need to do is describe exactly how you approach design and you can showcase your skills. It is much easier to sell a service by showing your experience or commitment. Such phrases are a source of traffic that needs to convince you. Show what you can do and they will buy from you without looking at the price. How to design an SEM campaign to appear for such key phrases? The premise is simple you need to build subpages for each of the problems you want to solve.