According to sales and marketing alignment statistics when both teams work together company revenue can increase up to three times. On average aligned companies have up to faster revenue growth and a increase in profit compared to non aligned companies. smarketing And in companies These are some data after implementing smarketing strategies Studies show that failure to align sales and marketing teams around the right processes and technologies costs companies or more of revenue per year. companies with poor sales and marketing alignment have a revenue decline Keep reading How do I make my marketing actions traoslate into sales. How to achieve success in Smarketing.
There are some key points that can help you to have a successful Smarketing strategy language communication We are not referring only to the language that the two departments use to understand each other but rathndo mobile number list mer as the element that sales and marketing must have in common in order to be aligned in the same Smarketing strategy. In other words if the sales team has a clear objective of who their potential customers are the marketing area must try to reach them through its lead generation actions and campaigns. It seems very simple but it is still surprising that even today there is a confrontation between.
The two departments due to the simple fact that one of the two does not trust the work of the other or the results that their actions are generating. in companies admit that their marketing and sales teams are misaligned. Sales managers argue on many occasions that the leads that the marketing department passes are not of quality while the marketing department in general tends to indicate that these are not worked on effectively or quickly during the process. If from day one both areas are clear about the buyer persona to whom the company s efforts and communications should be directed there will be no margin for error.