Yet we often see in practice that this first Whatsapp Mobile Number List step is forgotten. Advertising on LinkedIn can be compared to flyering in a shopping street. You hand out flyers and people might go to your store to see what's for sale. Your business page is that store or storefront of your business. Someone who sees an advertisement on LinkedIn can Whatsapp Mobile Number List click through to your company page and take a look in your 'shop'. Also read: The LinkedIn Insight Tag: what is it and what can you do with it? Unfortunately, we often see that 'the store' is half empty. Or that the offer you have flyered with (the advertised content, or a variant thereof) cannot Whatsapp Mobile Number List be found on the page. A missed opportunity!Reason enough to optimize your company page before starting a LinkedIn campaign. Are there enough recent and relevant updates?
Does your page have a good background Whatsapp Mobile Number List image, a full company description with the most recent contact details? Also, don't forget to take advantage of the new options LinkedIn offers. The tagline for example. And the new action button. For more information on this, see our previous article. Also make sure that all employees Whatsapp Mobile Number List are properly linked to the company page. In short, make a professional first impression. Tip 2. Install the pixel! To gain more insight into the effectiveness of your campaigns, it is advisable to use Conversion Tracking. We wrote about this in an earlier article . Simply put, this is an Whatsapp Mobile Number List analytics tool, supported by the LinkedIn Insight Tag.
This tag or pixel collects data, with a Java Whatsapp Mobile Number List code to be implemented on your company website. In other words, the LinkedIn Insight Tag is a cookie. The tool collects information about how many people are taking action on your LinkedIn ads. That action could be viewing your target page ( key page view ). But registrations for a Whatsapp Mobile Number List newsletter or registrations for an event can also be registered as conversions. The cookie measures direct click-throughs, but it is also measured if someone later returns to Whatsapp Mobile Number List your website and a conversion still takes place. This distinction is made in the campaign manager by displaying Click Conversions and View Conversions , as shown below. View Conversions are tracked by LinkedIn for up to 30 days after the initial posting.