Engagement, sales, and traffic. And it's become increasingly popular across all marketing channels, including email. Research shows that marketers who have incorporated video into their campaigns have seen a 66% increase in qualified leads. Additionally, video in email marketing can double your engagement rates. Even with these impressive statistics, there is still a lot of concern and apprehension about incorporating video into an email strategy.
This article will debunk five myths surrounding video-based email marketing. Check out our in-depth guide to using video in emails myth #1: you can't include company mailing list video in an email. It's true that most native customers don't play an embedded video in your email. This is one of the main reasons why more and more email marketers have not embraced this medium. But there are plenty of workarounds for using video to increase the effectiveness of your campaign. Here are a few ways to get started delivering video content via email. Link to a landing page. Linking to a landing page that hosts a video is a quick and easy way to start using video in your email campaigns. As a bonus, websites and landing pages that include video are 53x more likely to appear on the first page of google. Including an image of your video in the email with a play button overlay is a great way to let people know they can click to watch.
Your subscriber base and where they engage with your email campaigns, this may or may not be the right way to go. Myth #2: video marketing is only for lead generation. If you think video marketing is only good for lead generation, think again. It is an effective tool at every stage of the customer journey. Studies have shown that including the word "Video" in your subject line can increase open rates by 19% and reduce unsubscribe rates by 26%. Here are a few ways to incorporate video into your email marketing strategy, aside