The fact is online is here to stay. Online trading in Germany is securing a larger share of retail sales from year to year. But offline remains an important source of revenue for retailers. The mammoth share of spending on non food items continues to come through local business. This is also shown by the graphic from einzelhandel.de which refers to the GfK Consumer Panel Nonfood. Also Local interactions are increasing despite Corona The graphic is a small foretaste of a larger study this year Here we can see how the average clicks per Google My Business profile have changed within the last two years based on the locations managed by Uberall. To stay up to date sign up for the newsletter here.
What we read here From March direct business visits driving whatsapp mobile number list directions will be subject to greater fluctuations due to lockdowns and relaxation. At the same time the need for website information and calls has increased from March. The local interactions have increased overall compared to as the green curve clearly shows.Those who understand local marketing strategies bring online and offline together Consumers today have significantly more options than years ago to spend money. This not only refers to the incredible increase in online shops or the growth of Amazon but sometimes to things like We have significantly more options available to obtain information about products and services. We can reserve products online to collect them offline.
We make appointments online to be advised on the phone or in a shop. We review a product in store but order it offline. We buy a product online from a well known electronics retailer but exchange it in the branch. There are many other examples and there will be more in the future that illustrate this trend Online and offline are not opposites. In our reality of life they belong together.The consequence for marketing is to find the right mix of online and offline strategies and there is no way around the local. The SEO lever for automate localized texts with added value Guest contribution by Lisa Weidmann AX Semantics The past year has shown more than ever that visibility and relevance on the web are a must also and especially in the area of local searches. In times of the pandemic consumer behavior has changed consumers have an increased need for information and are looking for answers on the web.