It's the most exciting time of the year at WordStream - annual earnings reports! But it's not us who are excited about it; the search Image Masking giants all released their annual earnings reports earlier this month. If you missed the excitement in all of this, you can find all the juicy details for Google, Microsoft and Yahoo! A quick look paints a good picture of all three companies, but Microsoft turned out to have the best picture of the three, celebrating a 23% year-over-year growth in search Image Masking advertising. Reports from Bing and Yahoo paint a truly wonderful picture of Bing Ads growth this year. Bing has grown to 19.7% of the search market share in the United States and Yahoo has seen a 10% increase in paid search clicks over the past year.
And while there's no doubt they're both still overlooked by Google, they're making progress in areas where Google Ads (formerly known Image Masking as Google AdWords) has struggled - clicks on Google's paid searches were actually down 11% from the same time last year. growth in paid clicks on google So Bing Ads must be doing something right, and that made me wonder what Bing does that Google doesn't? It may surprise some that Bing Ads has powerful advantages for advertisers that Image Masking Google simply doesn't. 1. Bing Ads has less competition and cheaper CPCs. Most small and medium businesses view Bing Ads as an afterthought, but they really should think about it sooner.
Bing Ads uses bidding dynamics similar to the Google Ads auction, so advertisers on Bing get many benefits from a lack of Image Masking competition, such as better ad positions and lower cost per click. Dear. Of our many managed services clients who advertised on Google and Bing, we found that almost all had lower search CPCs on Bing, averaging 33.5% cheaper on Bing. Not Image Masking only were these clicks cheaper on Bing, but their ads were very often in better positions than their Google counterparts and had higher CTRs.